Your Pipeline Isn't Broken.
Your Operating Model Is.
OpsEthic helps leadership align GTM systems, reduce operational drag, and make growth more predictable, with clear guidance on where AI should and should not be introduced.
Works with the tools your team already uses
The OpsEthic Operating System
Four phases. One goal. Revenue that compounds without operational chaos.
Five Ways to Strengthen Revenue Operations
From diagnostic work to ongoing leadership, each engagement is designed to improve operating clarity, control, and measurable performance across your revenue system.
RevOps Diagnostic Audit
A structured review of your GTM systems, pipeline, and handoffs. You get a prioritized roadmap with the highest-value fixes first.
- Bottleneck visibility
- Prioritized action plan
- Faster revenue decisions
Strategic Planning & KPI Blueprint
Define the revenue strategy, KPI structure, and reporting cadence your team should operate against. Built to align sales, marketing, and customer success around the same system.
- Unified KPI framework
- Board-ready reporting logic
- Clear operating cadence
Operational AI Strategy & Governance
An advisory engagement to define where AI belongs in the operating model, what it should improve, and how to roll it out with control. Implementation only follows once the roadmap is clear.
- Prioritized AI use cases
- Workflow readiness review
- Governed rollout plan
Implementation Sprint
Execute the highest-priority build work across CRM, automation, integrations, and reporting. Designed for focused delivery once the operating model is already defined.
- Workflow automation
- Systems integration
- Faster execution
Fractional RevOps Leadership
Ongoing senior RevOps guidance for teams that need leadership beyond a one-off project. We stay involved to steer priorities, manage change, and keep the system improving.
- Senior operating oversight
- Cross-team alignment
- Continuous optimization
Every engagement is scoped to outcomes, not hours billed.
Every engagement is scoped to outcomes, not hours billed.
RevOps Diagnostic Audit
A structured review of your GTM systems, pipeline, and handoffs. You get a prioritized roadmap with the highest-value fixes first.
- Bottleneck visibility
- Prioritized action plan
- Faster revenue decisions
Real Teams. Real Results.
Every engagement is documented. These are the systems we built and the impact they delivered.
Built for Teams That Cannot Afford to Guess
OpsEthic works with ambitious SMBs and scale-ups that need operational clarity, not another consultant who recommends more software.
Startup SaaS Companies
Pre-seed to Series B
You need scalable RevOps foundations before technical debt compounds. We build the system that keeps up as you grow.
Scale-Up and High-Growth SMBs
Tech, Fintech, B2B, and DTC
You have outgrown your current operations. We redesign the architecture for your next stage, without slowing down growth.
Professional Services Firms
Consulting, Agencies, IT, Legal
You need clean pipeline visibility and automated handoffs. We bring operational clarity to service-led revenue models.
Also working with teams in
Pietro Sassanelli
Founder, OpsEthic
I built OpsEthic after watching smart teams lose revenue not to bad sales, but to bad operations. The pipeline was there. The talent was there. But the systems were quietly holding everything back.
OpsEthic exists for those teams. We do not configure software. We architect revenue.
Ops-first mindset
We fix the system before scaling the team.
No vendor allegiance
Best-fit tools, not preferred partners.
Outcomes, not deliverables
We are measured by your revenue, not our hours.
15-36%
Revenue increase after RevOps
30%
GTM cost reduction on average
53%
Firms see improved NRR
176%
Higher EBITDA vs peers
Insights for Revenue Leaders
Strategy, frameworks, and real-world patterns from the front lines of modern revenue operations.
What is Fractional RevOps?
Fractional Revenue Operations is a part-time, senior-level engagement model in which an experienced RevOps leader owns your pipeline, KPI, and automation roadmap without the cost of a full-time VP hire. Typical engagements run 20 to 60 hours per month and combine diagnostic audits, implementation sprints, and ongoing operational leadership across sales, marketing, and customer success.
OpsEthic delivers Fractional RevOps for SaaS and SMB revenue teams between $2M and $50M ARR. Engagements are platform-agnostic and work across HubSpot, Salesforce, Notion, Airtable, n8n, Zapier, and any modern ops stack. Published SaaS benchmarks (ICONIQ 2024, BCG 2023) show aligned RevOps drives 15–36% higher pipeline coverage and 10–20% productivity lift inside the first two quarters.
Every engagement starts with a 2–4 week RevOps diagnostic audit that produces a prioritized 90-day roadmap, benchmark scorecard, and automation gap analysis — so you know exactly where revenue is leaking before you commit to implementation work.