HubSpot engineering, AI agent tooling, and Italian & EU public funding — OpsEthic
Your Pipeline Isn't Broken.
Your Operating Model Is.
Deep, hands-on HubSpot engineering, and the AI tooling built on top of it — an MCP server that operates portals, agents that audit one and show their evidence, with dry-run and approval gates in front of every write. Plus Italian and EU public funding advisory: all of it built by the person you talk to.
HubSpot Engineering
- Custom coded workflow actions
- Workflow and lifecycle architecture
- CRM data migration
- Integration and webhook debugging
- Custom objects and associations
AI & Agent Engineering
- MCP servers over the HubSpot API
- Agents that audit a portal and cite evidence
- Dry-run, approval and rollback gates
- Credential redaction before the model
- Findings checked against the action log
Italian & EU Public Funding
- Smart&Start Italia
- Contratto di Sviluppo (Invitalia)
- GBER aid-intensity modelling
- Regional instruments — Puglia
- Rendicontazione and post-award compliance
Works with the tools your team already uses
The OpsEthic Operating System
Four phases. One goal. Revenue that compounds without operational chaos.
Five Ways to Strengthen Revenue Operations
From diagnostic work to ongoing leadership, each engagement is designed to improve operating clarity, control, and measurable performance across your revenue system.
RevOps Diagnostic Audit
A structured review of your GTM systems, pipeline, and handoffs. You get a prioritized roadmap with the highest-value fixes first.
- Bottleneck visibility
- Prioritized action plan
- Faster revenue decisions
Strategic Planning & KPI Blueprint
Define the revenue strategy, KPI structure, and reporting cadence your team should operate against. Built to align sales, marketing, and customer success around the same system.
- Unified KPI framework
- Board-ready reporting logic
- Clear operating cadence
Operational AI Strategy & Governance
An advisory engagement to define where AI belongs in the operating model, what it should improve, and how to roll it out with control. Implementation only follows once the roadmap is clear.
- Prioritized AI use cases
- Workflow readiness review
- Governed rollout plan
Implementation Sprint
Execute the highest-priority build work across CRM, automation, integrations, and reporting. Designed for focused delivery once the operating model is already defined.
- Workflow automation
- Systems integration
- Faster execution
Fractional RevOps Leadership
Ongoing senior RevOps guidance for teams that need leadership beyond a one-off project. We stay involved to steer priorities, manage change, and keep the system improving.
- Senior operating oversight
- Cross-team alignment
- Continuous optimization
Every engagement is scoped to outcomes, not hours billed.
Every engagement is scoped to outcomes, not hours billed.
RevOps Diagnostic Audit
A structured review of your GTM systems, pipeline, and handoffs. You get a prioritized roadmap with the highest-value fixes first.
- Bottleneck visibility
- Prioritized action plan
- Faster revenue decisions
Real Teams. Real Results.
Every engagement is documented. These are the systems we built and the impact they delivered.
Built for Teams That Cannot Afford to Guess
Three kinds of work, all hands-on: the HubSpot engineering under a revenue system, the AI tooling built on top of it, and Italian and EU public funding files.
Companies running HubSpot
Professional and Enterprise
Your CRM is the revenue system and it has stopped being trustworthy. Workflows, lifecycle logic, migrations and the integration debugging nobody else will take on.
Teams putting AI near production
Agents, MCP, automation
You want an agent touching real records and need to be able to say exactly what stops it doing damage. Dry-run gates, approved plans, redaction, change logs.
Companies seeking Italian or EU funding
Smart&Start, Contratto di Sviluppo
You need a file that survives an assessor rather than one that reads well. Aid-intensity modelling, business plan, financial model, and the reporting obligations afterwards.
Work that comes up most often
Pietro Sassanelli
Founder, OpsEthic
I built OpsEthic after watching smart teams lose revenue not to bad sales, but to bad operations. The pipeline was there. The talent was there. But the systems were quietly holding everything back.
OpsEthic exists for those teams. We do not configure software. We architect revenue.
Ops-first mindset
We fix the system before scaling the team.
No vendor allegiance
Best-fit tools, not preferred partners.
Outcomes, not deliverables
We are measured by your revenue, not our hours.
15-36%
Revenue increase after RevOps
30%
GTM cost reduction on average
53%
Firms see improved NRR
176%
Higher EBITDA vs peers
Insights for Revenue Leaders
Strategy, frameworks, and real-world patterns from the front lines of modern revenue operations.
What is Fractional RevOps?
Fractional Revenue Operations is a part-time, senior-level engagement model in which an experienced RevOps leader owns your pipeline, KPI, and automation roadmap without the cost of a full-time VP hire. Typical engagements run 20 to 60 hours per month and combine diagnostic audits, implementation sprints, and ongoing operational leadership across sales, marketing, and customer success.
OpsEthic delivers Fractional RevOps for SaaS and SMB revenue teams between $2M and $50M ARR. Engagements are platform-agnostic and work across HubSpot, Salesforce, Notion, Airtable, n8n, Zapier, and any modern ops stack. Published SaaS benchmarks (ICONIQ 2024, BCG 2023) show aligned RevOps drives 15–36% higher pipeline coverage and 10–20% productivity lift inside the first two quarters.
Every engagement starts with a 2–4 week RevOps diagnostic audit that produces a prioritized 90-day roadmap, benchmark scorecard, and automation gap analysis — so you know exactly where revenue is leaking before you commit to implementation work.
Frequently Asked Questions: Fractional RevOps, HubSpot, & Business Growth
Fractional RevOps means bringing expert revenue operations leadership and systems management to your business without hiring a full-time team. For SMBs and SaaS companies, this means access to proven GTM strategy, sales-marketing alignment, operational audits, and automation, helping you scale faster with less risk and more predictability.
OpsEthic is platform-agnostic. We work with HubSpot, Salesforce, Notion, Airtable, n8n, Zapier, Make, ClickUp, Segment, Stripe, and more. We pick the stack that fits your stage and budget rather than locking you into a single vendor.
Our audits and project sprints assess your GTM motion, automation, and reporting regardless of platform (Salesforce, Notion, n8n, custom CRM, etc.). The methodology is platform-agnostic, designed to pinpoint bottlenecks, optimize workflows, and deliver clear project ROI for any business system.
A RevOps Diagnostic Audit typically ships a full roadmap within 2 to 4 weeks. Implementation sprints deliver working automations and dashboards inside 6 to 12 weeks. Most clients report measurable pipeline and productivity lift within the first quarter.